Most tech salespeople understand that stories are important to developing relationships and building trust. They throw around the term “storytelling” and try to build stories into their sales pitches ...

Storytelling is one of the oldest and most powerful forms of human connection. But connection without conversion can become a ...

Stories, in the form of case studies, are vital in making your presentation interesting and personal; they also allow you to have tremendous momentum in connecting with your audience. Keeping an ...

You’ve got a shiny new product and a well-honed pitch. You got your foot in the door at some of the most important prospective clients you wanted to reach. There were promising moments, to be sure, on ...

Buying decisions are driven by emotion and justified by logic—even in B2B! So to boost sales, start appealing to both the logical and emotional sides of your buyers. Discover how to tell a story that ...

We've all heard of the elevator pitch : Explain your business in 30 seconds or less, the time it takes to get from the lobby to whichever floor your prospect is going. But what if your pitch is, shall ...

With the increasing digitalization in manufacturing industries, companies start to integrate big data analytics into business processes and sell smart services. However, people tend to resist change, ...

The Twitch of Cooking: When the pandemic caused shutdowns, Brian Bedol was surprised that there was not an online platform devoted to helping chefs make money online with digital storytelling. And ...