Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. Wikipedia is arguably one of the most well-known brands in the world. Which means you’ve most likely ...

It's not every day that an orchestra commissions a new piece of music, especially one designed to last just a few seconds. The Charlotte Symphony Orchestra did just that. They wanted what is called a ...

Visual logos get all the love, and for good reason. Human beings tend to be focused on visuals as a primary means of interpreting the world. But our other senses are just as powerful, and corporations ...

Posts from this topic will be added to your daily email digest and your homepage feed. The Wikimedia Foundation’s new sound logo was chosen via a community competition, and will be used to aurally ...

We don't always think about it, but sound can be as important to identifying a brand as any graphical logo. Netflix's 'ta-dum' instantly brings the streaming service's logo to mind. Apple's startup ...

Folks, if you are reading this, you are about to become the hit of the next cocktail party you attend. People will gravitate toward you as you prove yourself to be a fount of fun TV facts. Getting ...

In an increasingly crowded media landscape, companies fight for brand recognition every way they can. In recent years, that’s created a burgeoning demand for “sonic branding” as companies seek a sound ...

New Haven, Conn. (WTNH) – The Connecticut Fund for the Environment and its bi-state program Save the Sound will be moving their headquarters to accommodate a growing staff and has also adopted a new ...