Digital advertising revenue grew 13.9% year over year to a record $294.6 billion in 2025 despite economic headwinds and a lack of cyclical events such as the Olympics, according to the latest annual ...

NEW YORK—The IAB has released new data showing record breaking levels of digital advertising, with particularly rapid growth in social media and digital video advertising in 2025. The newly released ...

Social-media advertising revenue hit $117.7 billion last year -- up 32.6% year-over-year (YoY), topping media gains, according to the Interactive Advertising Bureau (IAB). It accounted for 40% of ...

Emarketer projects Meta's ad revenue will reach $243.5B in 2026, surpassing Google's $239.5B for the first time. Advantage+ AI automation is driving the shift.