Internet memes don’t have the longest shelf life, but Salt Bae has done a great job of preserving his celebrity. Turkish chef and restaurateur Nusret Gökçe, the man with the world’s suavest seasoning ...

Nusret Gökçe (Salt Bae) wears a tuxedo with a gold chain and sunglasses with a thumb up - Gareth Cattermole/Getty Images Nusret Gökçe has a phenomenal social media presence. If you take a look at his ...

Remember that one guy who sprinkled salt like it was a magic spell and became a viral meme? Yeah, that’s Nusret Gökçe, better known as Salt Bae—and he turned that viral moment into a steak empire. But ...

The 39-year-old chef isn’t just making money from the flagship Nusr-Et steakhouses, the most recent of which opened in New York’s Meatpacking district this past May. His kingdom also includes a direct ...

Salt Bae rose to prominence in 2017, when a video of him sprinkling salt on steaks became a viral meme. The chef was able to parlay his five minutes of fame into a global restaurant empire, although ...