The Ultra-Light Wheeled Cooler’s compact, upright build makes it easy to slot into the trunk of a car without sacrificing precious packing space. Measuring 21.16 inches by 19.29 inches by 15.67 inches ...
The cooler market would not seem to be particularly open to new products and brands, with the likes of traditional names like Igloo and Coleman long serving as the major players. Yet, over the course ...
Summertime fun is calling, and if your old cooler just isn’t cutting it anymore, this is the article for you. Maybe the handle finally snapped during last weekend’s beach trip, or you’re tired of ...
No Infringement Intended: What Brands Can Learn About Trade Dress From the YETI and RTIC Cooler Wars
In the previous installment of the Cooler Wars, we explored how patents protect the functional aspects of a product and where those protections fall short. YETI, a well-established brand known for its ...
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