It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

Reebok recently released a series of commercials promoting CrossFit...the sport of fitness. As I watched the clever spots, it gave me pause for thought regarding how the sport and the brand have grown ...

REEBOK PARTS WITH CROSSFIT: Reebok will not be renewing its deal with CrossFit, after controversial remarks tweeted by CrossFit founder and chief executive officer Greg Glassman. Replying to a public ...

Reebok decided to end its partnership with CrossFit due to a controversial tweet by CrossFit founder and CEO. Yahoo Finance's Emily McCormick shares the details. ALEXIS CHRISTOFOROUS: Meantime, we are ...

After a modest beginning, CrossFit has brought its brand of fitness to thousands of locations across the world. There are now more than 7,000 affiliate gyms in existence, up from just 18 in 2005. And ...

Reebok is dropping its partnership with CrossFit over CrossFit CEO Greg Glassman's tweets about George Floyd and the coronavirus lockdown, although Glassman has since apologized. Glassman got in ...

In late October I wrote a piece detailing how Reebok headquarters has truly embraced their partnership with CrossFit by encouraging Reebok employees to participate in CrossFit workouts. Those I ...

Nike has its famous "just do it" slogan, encouraging everyone to work hard to be his or her very best. Under Armour has exploded thanks to its underdog-overcoming-the-odds marketing. But what about ...

Greg Glassman, the creator of the fitness regimen CrossFit, didn't become one of the most powerful people in the fitness business by being coy. On Sunday's 60 Minutes, the brash executive behind the ...