For marketers at companies that handle products, managing product content across multiple channels is increasingly complex. Ensuring that images, videos, product descriptions, and data align ...

IBM on Monday detailed its plans to push into the emerging market for product information management and released a rebranded version of a product it gained through an acquisition earlier this year.

Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach US$4.5 trillion by 2021.

It is estimated that 66% of customers select products based on convenience, implying customers have come to expect a high level of detail and transparency in product information to navigate through ...

The quality and completeness of product content across industries and retail channels significantly impacts online sales and enhances brand loyalty. According to the Product Information Report, the ...

Our graduate degree consists of a core MBA suite of courses (28.5 credits) and product management specialization suite of courses (19.5 credits). The core MBA courses provide a strong foundation in ...

Chicago-based Aprimo introduced an automated, artificial intelligence-driven tagging to its digital asset management (DAM) solution this week. The company also introduced new connectors to content ...

Last week at its virtual Content + AI Summit, Box announced significant AI enhancements to its platform, with the aim of significantly reshaping not only its own capabilities, but perhaps enterprise ...

Incomplete product content can delay purchases, increase product returns and cause a loss of brand equity. Each negative result is a very costly proposition that Walmart continues to overcome. In the ...