Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand.

Nike is asking Gen-Z a whole new question about sports, one that is just begging to be answered. Just recently, the iconic shoe brand revealed a new slogan: “Why Do It?” augments but doesn’t replace ...

Carlos Alcaraz in the new Nike ad. Nike just added to its legendary “Just do it” campaign with a Gen Z twist, launching “Why do it?” to resonate with young athletes’ tendency to question tradition and ...