Starting January 1 2010, all Ducati models will be fitted with Pirelli motorcycle tires, the two companies announced, which means the partnership between the two premium brand is further strengthened.

NEW YORK—Pirelli's P Zero Elect tires will be original equipment on xDrive50 and sportier M60 versions of BMW A.G.' 100-percent electric iX SUV. The tires are available for the BMW iX xDrive50 version ...

Tire owners are growing more loyal to their original equipment brands, but that loyalty tends to fall apart once they need ...

The fourteenth-generation of America’s favorite pickup truck is here, and it comes with a new hybrid powertrain and a series of new and enhanced features. Among them are the new Pirelli Scorpion ATR ...

Pirelli’s Cyber Tyre will debut on future Aston Martins, streaming real-time data to enhance grip, braking, and traction control. Tire development has steadily moved from simple tread and compound ...

Consistent with Pirelli’s 136-year history of leading tire technologies, the Italian company introduced Cycl-e tires — a new model line developed specifically for city dwellers who ride electric ...

Last year, Italian tire manufacturer Pirelli introduced a high-tech, cloud-connected tire named Connesso. It called the tire a new type of technology, one which establishes a dialog between the driver ...

MILAN, Italy — Pirelli & C. S.p.A. has invested heavily in the past several years to incorporate sustainable materials — bio-based and recycled origin — into its tire manufacturing process, and now it ...