DANBURY, Conn. Personal care brands Pert Plus and Sure, which were acquired by Idelle Labs in the spring, launched in October new brand advertising campaigns aimed at communicating to consumers the ...
PHOENIX Hair care brand Pert Plus has developed a new line of products made exclusively for men. The new Pert Plus for Men line features four specially formulated products to address men's hair care ...
The maker of Revlon hair dryers and Pert shampoo has put part of its beauty business up for sale, as shoppers turn their backs on mass-market personal-care brands.
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