News

Perplexity’s new AI browser, Comet, is now live. Here’s how it fits into the company’s long-term vision for search and task ...
The news arrives at a time when employers are facing growing pressure to onboard AI agents -- and also a dizzying variety of ...
Additionally, the AI advertising strategy may contradict efforts to accelerate adoption rates among the target audience, an essential part of community-building tactics. For instance, Google is ...
The AI-native browsers aim to streamline workflows and redefine web interaction, posing a serious threat to Google’s ...
AI is becoming a go-to tool for PPC. But a test shows a 20% error rate across platforms. Advertisers need to vet their advice ...
In an era where AI decides which brands get surfaced, summarized or cited, the question isn't "How can I rank higher?" It is ...
Two major artificial intelligence (AI) companies are reportedly launching web browsers to rival Google Search’s dominance.
To find out, Botify conducted a survey of 300 director-level and higher marketing leaders. Some 52% of respondents say they're somewhat prepared to optimize their brand visibility to show up in new ...
EMARKETER now projects U.S. advertisers will pour over $25 billion—about 14% of all search budgets—into AI-powered search results by 2029. That leap from just $1.04 billion this year isn’t ...
Perplexity’s growth after a year of existence illustrates that AI won’t necessarily destroy web traffic, nor will it make people rethink Google search marketing.