Kawaii, often associated with fashions and character goods, is a representative aspect of Japan’s pop culture in the spotlight now. But kawaii is a difficult concept to convey, and the author has ...

On social media feeds all over the world, puppies experience hiccups for the first time, hamsters eat tiny tacos and cats befriend monkeys. And they do it a lot. Kawaii is inescapable in Japan, where ...

Japanese "KAWAII" Culture through Free Exhibition & Harajuku Day Pop-Up Event JAPAN HOUSE Los Angeles is pleased to announce the opening of “Yes, KAWAII is Art -EXPRESS YOURSELF-” in partnership with ...

Pink globalisation, the spread of cute goods from Japan to other parts of the industrial world, has been a stronghold of consumption in the late 20th and early 21st centuries, particularly with Hello ...

One pop artist who hit the big time last year was Kyary Pamyu Pamyu. The young female recording artist had a stellar year in 2012, culminating with her appearance on the popular New Year’s Eve music ...

Editor’s Note: Joshua Paul Dale is a professor at Tokyo Gakugei University. He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.

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