While other D2C sectors struggle, online-first saree brands are thriving by targeting Gen Z and professional women.
Online shopping opened the door for people from all over India to grab Mysuru silk sarees easily, Sericulture Minister K Venkatesh told the state assembly.
Chaitra Navratri 2026: Colourful Sarees for Women that Speak Goddess Energy for 9 Divine Days Celebrate Chaitra Navratri 2026 in style with vibrant sarees for women. Explore festive colours that ...
The saree is one of the most iconic and elegant garments in Indian fashion. Worn for centuries across different regions of ...
In India, silk sarees are more than just garments - they are symbols of tradition, craftsmanship, and family heritage. Many households own pure silk sarees that were worn during weddings, festivals, ...