New Balance has made great progress in the basketball performance market in recent years. Now thanks partly to rapper Jack Harlow, the Boston-based brand is making headway in the lifestyle market.

New Balance has been on the top of its game these past few years. Between tasteful collaborations and in-house designs, the American sportswear brand continues its winning streak with a women’s ...

The resurgence of the New Balance 550 is a bonafide zero-to-hero story. Since 2020, the underrated “Basketball Oxford” has become one of the brand’s most sought-after silhouettes, rising from ...

Aimé Leon Dore has a fresh seasonal offering of New Balance collabs that readers can sign up for a chance to purchase now. Made up of two colorways each of the popular (and Taylor Swift-approved) 550 ...

New Balance’s best-selling basketball shoe is getting a worthy revamp. Shortly after Nike announced it would renew its partnership with late Lakers legend Kobe Bryant, New Balance’s 550 sneakers are ...

It's been nearly two years since Rich Paul and New Balance dropped their inaugural 550 collab and now, the Klutch Sports Group CEO and the Boston-based brand are introducing a new take on the popular ...

New Balance’s 550 sneakers have exploded in popularity over the past year, thanks in part to hyped collaborations and endorsements from Jack Harlow. Insatiable demand and subsequent resale prices now ...

The voracious, insatiable, seemingly never-ending hype cycle of the New Balance 550—a forgotten '80s hoops shoe turned unlikely streetwear staple—has made it tempting to think of the model as ...

The New Balance 550 has taken the Internet by storm. But the sneaker is everywhere yet nowhere at the same time. “The NB550 actually came from Teddy. He pitched it,” Grondin said. “He found this ...

If you are planning to buy a pair soon, here is a simple, no-nonsense guide to help you spot fake New Balance shoes., Fashion, Times Now ...