NIKEiD has exploded from its initial clunky and slow infrastructure into a highly desirable, limited-run option for sneaker fans to deck out the latest Nike Basketball signature sneakers or the newest ...

It's hard to believe that NIKEiD has been around for over 15 years and we still haven't had the chance to customize one of the retro Air Jordan legacy silhouettes, but maybe this will hold you over ...

NIKEiD already lets you do a lot when it comes to customizing sneakers, but the Swoosh has something extra special in-store for those lucky enough to be in Toronto for NBA All-Star Weekend. The NIKEiD ...

It’s been a good year for fans of Nike‘s customization service NIKEiD, as thus far they’ve consistently provided users with an immense amount of unique customization options for nearly every sneaker ...

In honor of Kevin Durant‘s incredible MVP season, Nike is releasing a special KD VI sneaker, which is currently available exclusively at NIKEiD. In what began as a truly personalized storyline, the KD ...

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If footwear is a personal expression of your individual fashion sense, then Nike’s got you covered. NIKEiD is a division of the company where the consumer can finally stand alone with their personal ...

If you’re one of the many heads out there who missed out on the Digital Gravel and The Hundreds Site release of the TH Paisley Hoodies, here’s another chance. Caliroots has just announced that they ...

Customization is being used as a differentiating tool in nearly every industry, from customized medicine, to theater, cosmetics, clothing, marketing, food and footwear. It frequently adds extra costs ...

NEW YORK--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE) and reigning NBA MVP Kobe Bryant are celebrating breakthrough innovation with a festive flair this holiday season and beyond. Beginning December 25, ...

Nike doesn't seem to need much help growing its profit lately. Its sales and market share are increasing around the world, boosting the company's bottom line. Yet Nike seems to keep finding ways to ...