Kraft Heinz coffee brand Maxwell House has seen an increase in ad awareness and purchase consideration since launching a campaign over Labor Day weekend that celebrates hard work, a YouGov analysis ...

Well, with “nearly a third (of Americans) opting to rent versus purchase a home,” according to the U.S. Census Bureau, the brand says it’s aiming to help today’s consumer, who faces rising coffee and ...

Maxwell House temporarily rebranded itself as "Maxwell Apartment." The different name was a limited-time promotion to mark National Coffee Day on Sept. 29, 2025. As of early October, products with the ...

It may feel like the company has been around since the beginning of bean roasting, but Maxwell House isn't the oldest coffee ...

Maxwell House is moving on from, well, Maxwell House. The coffee brand, owned by Kraft Heinz, announced last week that it was rebranding to Maxwell Apartment, to reflect living standards nowadays. “In ...

As more people are opting for an apartment over owning a home, Maxwell House has made a bold move to fit in with the changing times. Now, the coffee company has rebranded to “Maxwell Apartment.” It’s ...