A SWOT analysis is the portion of a marketing strategy that analyzes your company and determines how your company will compete in the marketplace. SWOT is an acronym made up of strengths, weaknesses, ...

Some reflections on strategic marketing as applied to the hospitality industry and the '1992 hype' are introduced. The new operating environment and global developments are assessed. Key implications ...

As a staff writer for Forbes Advisor, SMB, Kristy helps small business owners find the tools they need to keep their businesses running. She uses the experience of managing her own writing and editing ...

With a shortage of time a problem advisors face every workday as they manage client calls, meetings and everything in between, they might be hard pressed to devote the time and energy to their firm’s ...

The world of marketing is constantly changing, especially in the modern era of social media, automated ad tech and audience analytics. Brands need to stay on top of these changes to successfully reach ...

Starting a new business is an invigorating challenge that demands a robust marketing strategy. Here we’ll explore the practical tools, techniques and insights to manage your entrepreneurial journey, ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...