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Cathie Wood, CEO of ARK Invest, remains confident in Bitcoin‘s (CRYPTO: BTC) future, even in the face of market volatility.

The STP Model or Segmentation, Targeting, & Positioning is a key component for any firms marketing strategy. Here we give you ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...

Setting a target for bond yields could help the Bank of Canada reduce the amount of debt it buys to keep interest rates low, ...

At its core, the mandate is clear: Market to humans, not titles. Trust follows when interactions are relevant, empathetic, ...

Jenna Estlick, president of HR Solutions and at Versique, said that the first thing laid-off employees should do is to ...