Forbes contributors publish independent expert analyses and insights. Rocio writes about how to Think Global, Act Local in innovation Gender equality, treat female and male equally, diversity or ...

For years, multinational brands treated China as a growth engine that only needed time and scale. More stores, broader coverage and brand recognition were supposed to do the work. Today, that ...

China has transformed from an isolated, agrarian economy into the world’s second-largest economic powerhouse in just over four decades. What was once a country grappling with poverty, underdevelopment ...

Domestic rivals are moving faster, consumers are trading down, and global brands from Starbucks to Costa to Häagen-Dazs are scrambling to adapt - and paying the price when they don't A Luckin barista ...