Ferrara Candy Co., which is owned by the Ferrero Group, is launching a new multichannel marketing campaign to revitalize the 167-year-old Keebler cookie brand, according to a press announcement shared ...
A year after Ferrero Group acquired the Keebler brand, Ernie the Elf is spreading the word about “real” cookie ingredients combined with magical family moments. It’s a multi-faceted campaign that ...
The Keebler Company was founded nearly 172 years ago, but the most famous part of its brand is a third as old: its eponymous elf characters were created by Leo Burnett Worldwide in 1968. Keebler, ...
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