A new wave of Namco x Sanrio toys has the translucent ghosts from Pac-Man running about their maze wearing hats based on ...

Expect to see even more Hello Kitty than usual in 2024 as the iconic Sanrio mascot celebrates its 50th anniversary. With that in mind, we expect that Hot Topic will release tons of Hello Kitty-themed ...

The kawaii crew is back and bigger than ever! Toca Boca is launching its second in-game collaboration with Sanrio, bringing ...

Fans of Sanrio and the alternative kawaii style have a new must-have item: the Kuromi special edition Crocs. The shoes come ...

The characters from Danganronpa 2 are paired with the same Sanrio mascots they were for the last Danganronpa x Sanrio collaboration. However, this time, the theme is “Kawaii Parade.” All of them are ...

The concept of the project is as follows. Fragaria is a land filled with purity, love, and friendship. Recently, this land has become threatened by mysterious forces known as seeds. In response to the ...

“We’ve learned to recognize that brands that appeal to a global audience are powerful,” Arturo “Tury” Sandoval says about FriendsWithYou’s partnership with the Japanese powerhouse of all things cute, ...

At the exhibition, you can explore Sanrio’s history through more than 450 cuddly characters and learn about the company’s roots as a symbol of Japan’s kawaii culture. You’ll get to see original ...

Why is one of the world's biggest management consultancies teaming up with the creators of Hello Kitty? On May 20, Sanrio Entertainment Co Ltd and PwC Consulting announced a joint research project to ...

Alex Abad-Santos is a senior correspondent who explains what society obsesses over, from Marvel and movies to fitness and skin care. He came to Vox in 2014. Prior to that, he worked at The Atlantic.