If you’re familiar with Japanese culture, you know that kawaii is the cultural celebration of all things cute and adorable. The bright, sweet, and innocent kawaii aesthetic has taken over in recent ...

Crack open the door to self-described “kawaii tech creator” Celeste Fleurs’ room, and you’ll suddenly feel as if you’ve been living your life as a strawberry in some Fruity Pebbles cereal. Like ...

With digital overload and constant stress dominating life, soft colours and whimsical objects work like visual therapy. That’s what Kawaii interiors aims to do. When GS Shruti (@shrustudies), a ...

If you’ve heard anything about Japan, you’ve probably heard about Harajuku, the Tokyo fashion hub for anything cute and zany. Characterized by bright colors and kawaii characters, like singer Kyary ...

J-Pop has been popular in Asia for years. But a new star, Kyary Pamyu Pamyu has found global fame with her reinvention of ‘kawaii’ culture, Mariko Oi reports. A room full of children's toys, a dancing ...

She is one of Japan's most famous exports and the undeniable queen bee of its kawaii (cute) culture. Hello Kitty, the winsome wide-eyed feline created in 1974 by Japanese gift company Sanrio, is a ...