Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.

Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power. Dressed in a kimono, Hello Kitty performs a classical ...

I clearly recall my first trip to Japan. I arrived at Narita Airport after a 15 hour flight, having slept very little because I was so excited to actually get there. It was still rolling through my ...

Launching ahead of Hello Kitty®’s birthday, this premium collector collab brings together two beloved childhood brands — blending Bratz’s bold ...