Japan’s kawaii culture is more than cute—it’s a global movement reshaping fashion, branding, and emotional connection.

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If what you love about Japan is Hello Kitty, Harajuku fashion, and everything cute, then you’re in luck; quite possibly the cutest and most colorful collaboration is coming to Japan this summer, when ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...

Born from the trauma of World War II, this bow-wearing cartoon icon became a powerful tool for diplomacy, reinvention, and cultural soft power. Dressed in a kimono, Hello Kitty performs a classical ...

Long before the mayor of Shibuya announced pop star Kyary Pamyu Pamyu as an official ambassador of kawaii culture, Sebastian Masuda, her art director, had been on a mission to spread "kawaii culture" ...

"Cool" may have been the official buzzword recently attached to Japanese pop culture by the national government, but if the chants of the 20,000 strong audience who turned out for the Kawaii!! Matsuri ...

Eye patches and fake blood, bandaged limbs and images of slashed wrists — a fashion trend is helping young people in Japan to communicate feelings that they would otherwise be unable to voice. Julian ...

Alongside "photobomb", one of the new words added to the Collins English dictionary this week was "kawaii". Yet unlike photobomb, selfie or onesie, you're unlikely to know what kawaii means unless you ...