As legend would have it, after receiving a letter from the NBA in 1985, Nike paid a $5,000 fine every time Michael Jordan wore black and red shoes, which violated the league’s then dress code rules.

In case you missed out on watching most of the recent NBA season, arguably the most popular player emerged as Minnesota Timberwolves Anthony Edwards. Adidas, the company who endorses Edwards, also saw ...

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There is no shortage of signature sneaker lines in the NBA. Thanks to basketball and sneaker culture's international popularity, brands from all over the globe are competing for new customers on the ...

The last few months have been a whirlwind for Luka Doncic after shockingly being traded by the Dallas Mavericks to the Los Angeles Lakers. Despite being caught off guard by the trade, Doncic has ...

Well-known sports announcers give their takes on sports stars, such as Bo Jackson and Michael Jordan, while messages from Nike appear on screen encouraging watchers to buy their shoes. Watch here.

Suns forward Cameron Johnson has partnered with Phoenix-based shoe cleaning brand RESHOEVN8R to appear in its new marketing campaign's first two videos in a series that will recreate nostalgic Nike ...