JCPenney says that it is expanding its collection of merchandise by introducing new toy shops inside all of its JCPenney. These shops are located next to the Disney Collection sections already in the ...

JCPenney announced on Thursday that it plans to open toy shops inside all of its brick-and-mortar locations. The idea is to cash in on nostalgia. JCPenney has a “history of selling sought-after toys ...

How do you define a hero? It’s easy. It’s anyone who takes the time to scan all 636 pages of the 1982 JCPenney Christmas catalog and posts those images on Flickr so that all of us who grew up in the ...

PLANO, Texas--(BUSINESS WIRE)--Oct. 2, 2003--'Tis that time of year again, when retailers work around the clock and shoppers search for perfect presents for those they hold dear. This year, holiday ...

PLANO, Texas - (July 13, 2017) - As JCPenney [NYSE: JCP] continues to explore new merchandise categories and differentiate its business, the retailer is opening toy shops in all of its ...

JCPenney is bringing back its catalog after five years. The brand hopes that mailing out a catalog will attract customers to the home store. JCPenney enjoyed a heyday in the 1990s, when it was the top ...

JCPenney's "Big Book" catalogs used to span 1,000 pages. — -- In a blast from the past, sort of, JCPenney is bringing back old-school mailings to draw customers to its website and ...

When it comes time to decide what they want for Christmas, today’s kids have it easy. A few hours on the internet can result in thousands of links to toys, electronics, and video games. But if you ...

Looking for another avenue to boost flat store sales, JC Penney is opening 500-square-foot toy shops in all of its brick-and-mortar locations, the company announced, pitting it against the likes of ...

Welcome back, JCPenney catalog. A part of all our direct-to-customer retail lives is coming back, according to a report in Wall Street Journal. According to WSJ, the 120-page book will feature items ...

A rediscovered page from a 1974 JCPenney's catalog has gone viral online, as internet users are left both marvelling and shocked at just how high high-waisted pants were. JCPenneys began its catalogs ...