This piece is the first in a series on targeted health care marketing. In the coming weeks, we’ll bring you a few stories from people in the trenches throughout the industry. Health data and race are ...

While recent challenges facing the healthcare industry have eroded patient trust and increased patient dissatisfaction, effective marketing and communications strategies can rebuild trust in the ...

The question isn’t whether artificial intelligence (AI) will shape healthcare marketing — it already is. The real challenge is how healthcare marketers can harness AI’s potential while safeguarding ...

The healthcare industry constantly evolves, with new technologies and innovations emerging regularly. This dynamic environment requires healthcare marketers to stay on top of changing trends to create ...

In 2021, Mariza Hardin cofounded Zócalo Health, a virtual health care startup that serves Latinx patients in California and Texas. The “culturally aligned” health care company aims to connect with a ...

In this interview, recorded live at Digital Pharma East, Kamya Elawadhi – Chief Client Officer at Doceree – discusses the true essence of omnichannel marketing, emphasizing that it goes far beyond ...

Healthcare marketers who want to effectively connect with patients in different age groups need to understand that each generation—from social-media-loving Gen-Z to more traditional Baby Boomers—seeks ...

March 27, 2024 - The Office of Inspector General (OIG) recently released Advisory Opinion 23-15, approving a consultant's request to offer gift card incentives to customers that referred its services ...

As healthcare consumers’ expectations continue to expand and evolve, marketers are embracing AI to deliver more personalized, efficient and impactful experiences. From AI-driven predictive analytics ...

Health care organizations working with marketers, independent sales representatives, advertising, and other consulting support to promote sales of products or services received welcomed news that ...

I am concerned about the marketing strategies some retail-based health clinics use. Clinicians are encouraged to stroll through the aisles wearing lab coats and asking shoppers about their health-care ...