Some of the best markdowns still available include 43% off the Tempur-Pedic Tempur-Cloud pillow, 30% off the Apple Watch Series 10 and 34% off the Bissell Little Green Machine. A lot of Prime Day deals aren’t as impressive as they initially seem (Amazon will sometimes fudge prices to make discounts look better than they really are) so we’ve done the extra vetting for you.

Amazon (AMZN) stock in focus as its 2025 Prime Day event becomes its biggest Prime Day event ever. Read more here.

Amazon Prime Day sales looked bumpy at first this week, with year-over-year comparisons for the first two days down. But by Friday, early data showed solid sales for the tech giant despite economic uncertainty.