Jen Root is the Principal at The Root Effect, a strategic growth agency focused on sustainability and brand marketing strategy. Sustainability has become more common in everyday business practices, ...

Add Yahoo as a preferred source to see more of our stories on Google. So here’s the problem: How can you as a retail shopper be sure that a product or service is truly green and not greenwashed? Here ...

More than 50 years ago, a picture of a little blue marble in a sea of endless black helped catalyze the modern environmental movement when it threw Earth’s vulnerability into sharp relief. Over the ...

As consumers place increasing emphasis on environmental sustainability, companies face not only the challenge of maintaining eco-friendly practices but also the threat of lawsuits alleging ...

Greenwashing is when companies pretend to be environmentally friendly—without actually making real changes. In this video, we expose the truth behind fake eco-labels, misleading ads, and false ...

With climate change a major concern, people are more conscious than ever about protecting the environment. Companies are aware of this trend, too, as they compete for consumer dollars. However, some ...

Companies should take note – there is increased global scrutiny around environmental or green marketing, or so-called “greenwashing,” claims. These claims stem from alleged wrongdoing in companies’ ...

Opinions expressed by Entrepreneur contributors are their own. Green marketing represents a fraction of the $150 billion advertising industry. But from corporate offices to media firms, the buzz is ...

It’s not easy being green—although environmental, social and governance (ESG) fund managers might argue the point. So would a lot of other investors. To whit: Total funds invested in some form of ESG ...