The Google-mandated switch to Google Analytics 4 (GA4) is fast approaching. Most marketers grasp the GA4 basics, but there are still plenty of benefits and features of GA4 that are worth knowing.

Stop the presses! There's been a new development in how Google assesses web responsiveness. Okay, these changes happen all the time, and while changes are typically noteworthy, it is a constantly ...

As Google upgrades Google Analytics to its latest version, GA4, it must also update the metrics associated with its tags. UTM tags are a cornerstone of analytics strategy. Their role with digital ad ...

The Interaction to Next Paint (INP) metric is now included in the Google Search Console's Core Web Vitals report. Now you can use Search Console report to evaluate INP performance and optimize ...

Google on Wednesday announced a metric that enables marketers to measure how video ads impact the number of searches on Google Search and YouTube, and gain a better understanding of the number of ...

Good page speed and user experience help your site stand out in search results The Interaction to Next Paint metric is replacing First Input Delay You can improve make your site respond faster to user ...

Google is bringing the click-share metric to Search campaigns in Google Ads to help advertisers get a better sense of how their ads perform. Click share represents the estimated share of all ...

This summer brings hefty changes to Google’s search algorithm. Software developers and website operators need to think about how to keep their sites ranking on top. Failing to do so can have a ...

— 🐝 johnmu.xml (personal) 🐝 (@JohnMu) June 7, 2022 Personally, I don't look at SEO metrics but it is funny to hear Google say this when they publish core web vital metrics. I guess those are ...