Think retargeting in Google Ads is just banner ads? The real takeaway: your first-party data now powers AI performance — so ...

VRC Non-Skip ads are now globally available in Google Ads, giving advertisers AI-optimized, non-skippable reach on YouTube ...

Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping ...

Electric vehicle manufacturer BYD, an early partner of this rollout, has grown leads by 24% and decreased costs by 26% using these text guideline features, according to a statement from Google. As of ...

If you’re running Performance Max, or planning to launch a new campaign, I want to clear up one of the most misunderstood parts of Google Ads: audience signals and search themes. Understanding how to ...

Google Ads has a new help document named Campaign Mix Experiments (Beta). This describes how advertisers can test multiple campaign types, budgets, and settings across campaigns in a single experiment ...

Google is now advertising its own AI features inside Google Ads — a rare move that puts promotion directly into advertisers’ workflow. What’s happening. Users are seeing promotional messages for AI ...

New SMEC study analyzes AI Max in Google Ads Search campaigns, showing a 13% conversion value lift but higher CPA and unpredictable ROAS results.

90% of HVACR leads happen over the phone. Use tools like CallRail or Google’s own call forwarding to track which specific keyword generated which phone call. If you don't know that "furnace repair" is ...