When it comes to getting people to do the things that you want, engagement is critical. You have to capture their attention and give them both the motivation and means to take whatever action you want ...

More organisations are trying out gamification — applying game mechanics to non-game activities — but most of their gamified applications are failing because of poor design. It comes down to a failure ...

Ashok Kamal is cofounder and CEO of green social media marketing company Bennu. When I told VentureBeat I wanted to write a piece about the rise of green gamification — the use of games to make ...

Gamification is emerging as a favored tool for boosting customer engagement. Gamification combines “game mechanics” – such as point-based award systems and other non-traditional incentives – to build ...

Over the last few years, astrology has been growing in popularity online. It began in newspapers and with personal readers, but today it is a thriving sector on mobile apps. A growing number of ...

Gamification solves a few primary needs of the Lifestyle apps. It engages users and builds the stickiness of the app. Users want to keep coming back and see if they can get more out the rewards or not ...

Gamification, the use of game elements to promote desired behaviors among customers and employees, has been a popular business strategy for decades. But the always-on digital and smartphone age has ...

As any adult who has downloaded Candy Crush or Angry Birds can attest, gaming isn’t just for kids anymore. And as any retailer can tell you, gamification strategies are a great way to get people to ...

From stomping on Koopas and collecting coins as Mario to "catching 'em all" in Pokemon, we and countless others were enthralled by video games during our childhoods. It was our guilty pleasure, much ...

The tech industry loves a good buzzword. Marketing people like them even more. One that got a boost recently (thanks to some work at Stanford University and aficionados of the ...

Gamification is not new. In fact, the idea of rewards owes its massive success to games and their complex rewarding mechanisms. Be it the newer Mobile games like Brawl Stars and their most successful ...