When it comes to sports lovers, the Super Bowl only really matters to North Americans. But when it comes to the mid-game ...

It was a knock-on by Cian Prendergast that cleared the way for a bit of broadcasting history. After the Ireland flanker's fluffed attempt to gather a loose ball in the 17th minute of his team's defeat ...

Sony could bring advertisements to online games, using load screens and match transitions as a way to deliver promotional ...

After successfully quashing the rumor that they had made several unpleasant changes to the Call of Duty battle pass system, Activision has now found themselves facing a genuine controversy in the form ...

Demonware has announced its unique in-game advertising solution, DNA, which will enable developers and publishers to implement context-aware in-game advertising and target specific audiences through ...

ITV will broadcast adverts during live action from England matches at the Six Nations. For the first time in any live broadcast of rugby or football in the UK, an advert will be shown during breaks in ...

Steve Weiss is CMO at mobile and online advertising monetization platform PaeDae, which transforms game adverts into targeted and engaging rewards. Many developers steer clear of external monetization ...

We collaborate with the world's leading lawyers to deliver news tailored for you. Sign Up for any (or all) of our 25+ Newsletters. Some states have laws and ethical rules regarding solicitation and ...

EA has removed controversial in-game adverts from UFC 4 after criticism of the ads went viral earlier this week. UFC 4, which released on August 14, sparked backlash when players started noticing ads ...

Sony files a patent for a new AI feature that could detect when players are on loading screens and show advertisements during ...