Fujifilm has announced the latest addition to its GFX family of cameras. Body-only, the new GFX 50S II will debut at $3,999, making it the company's most affordable medium format camera to date.

Fujifilm announced the GFX 50S II, a digital medium-format camera costing $3,999 for the body only, or $4,499 in a kit with the GF 35-70mm f/4.5-5.6 WR lens, at its September X Summit event today.

Today at its X Summit Prime 2021 event, Fujifilm announced the GFX 50SII, an update to the company’s existing 50-megapixel medium format camera, the GFX 50S, which currently sells for $5,499, meaning ...

Fujifilm just reincarnated the medium-format mirrorless GFX 50S in. Announced September 25 at Photokina, the new GFX 50R uses the same 50MP medium-format sensor as the GFX 50S, but in a smaller, ...

The GFX 50S is Photokina's it camera, and we got a few minutes of hands-on time with a pre-production model. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for ...