Luke Saunders, Fred Perry Nottingham Store Manager, discusses subculture, brand heritage, customer engagement, and the ...

Sometimes, keeping it simple is the best approach. These Fred Perry classic ribbed jersey t-shirts certainly prove that point ...

Titled An Inventory of Detail, the new Fred Perry zine opens, naturally, with a look at the classic 1952 Fred Perry shirt – ...

Founded by the legendary Wimbledon champion, Fred Perry is an iconic, historic fashion brand with real roots in London’s Soho. When the tennis star designed his first polo shirt in 1952, the garment ...

Images of people wearing Fred Perry have been on Kris Van Assche‘s mood boards since forever, dating back to his signature brand, and his Dior Homme days. “Sports and diverse youth subcultural ...