Blue Oval's answer to new-car affordability includes trucks, SUVs, EVs and hybrids ...
Forbes contributors publish independent expert analyses and insights. David Blackmon is a Texas-based public policy analyst/consultant. ROMULUS, MI - FEBRUARY 13: Ford CEO Jim Farley pats a Ford F-150 ...
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Ford CEO says 'the customer has spoken' after its EV business lost nearly $5 billion last year
Ford once predicted it would sell 150,000 electric pickups each year. Instead, it recorded another multi-billion-dollar loss in 2025.
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