Podcasts are a channel that’s growing rapidly, with new shows launching every week (mine included!) and global listener figures set to exceed 600 million by next year. But although many B2B brands ...

National storytelling week highlights how widely lauded this communications tactic has become in B2B marketing. Maxine-Laurie Marshall looks at an underused storytelling technique, the podcast, and ...

Fatima Zaidi is the Founder & CEO of Quill Inc., an award-winning production agency and CoHost, a podcast growth and analytics tool. As someone entrenched in the podcasting industry, I’ve seen how ...

The top of the marketing funnel is all about attracting as many potential customers as possible. Podcasts can be an excellent tool for this stage as they offer a unique way to engage with a broad ...