The retail media boom isn’t just for Amazon and brick-and-mortar chains. Online marketplaces are also investing heavily in ad platform businesses, albeit for different reasons. Etsy and eBay, two of ...

Etsy this week revealed a new promoted advertising policy that essentially allows them to take a generous cut of sales, and sellers with successful stores won’t be able to opt out. The new measure ...

Etsy, the marketplace where sellers can sell handmade items, launched its Google Shopping advertising channel for sellers of goods in 2016, but one seller says the site has begun to push listings into ...

Etsy is rolling out a new campaign for offsite advertising that automatically enrolls its sellers and charges them a fee for sales from those ads, but some sellers won’t be able to opt out—meaning ...

More than 14,000 vendors from the popular craft commerce website Etsy are striking this week, protesting the company’s new increase in transaction fees. Sellers claim the hike is nothing more than an ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 40 min ago By Amir Farhang - 1 hour 40 min ago By Ashley Joseph - 23 hours 24 min ago By Ad Age Staff - 23 hours 59 min ago By ...

It's not easy to sell a technical feature in an emotive TV spot. But Etsy is breaking new ground with its latest work in the "For the Life You're Making" campaign. Like previous spots in this effort, ...

Etsy is shining a spotlight on connection and the small moments that make a person feel understood with the launch of its 2025 holiday campaign, per a company blog post. Key to the effort are three TV ...

Etsy should be in dire straits. In 2020, a quarter of Etsy’s gross merchandise was homemade masks. Pandemic ecommerce numbers deflated, Apple ATT reversed the mobile economy, then the recession hit.