It is common knowledge for marketing and sales professionals that an ecommerce strategy in business is an opportunity for growth. 2024 statistics support that strong belief: Retail ecommerce sales are ...

Jennifer Simonson is a business journalist with a decade of experience covering entrepreneurship and small business. Drawing on her background as a founder of multiple startups, she writes for Forbes ...

With competition in e-commerce more intense than ever before, direct-to-consumer brands are constantly searching for strategies to stand out and drive sales. Succeeding in this arena is not just about ...

The likelihood of internal or external factors causing lower-than-expected profits or threatening a business’ existence is known as business risk. While it would be nice to avoid, there is some ...

A marketing strategy is more than a document. It’s a high-level plan that defines how you’ll connect with customers, outcompete your competitors, and grow over months or years. Your strategy informs ...