All images courtesy of Two Kids and a Coupon Do you love the cuteness of kawaii? These fun and friendly drawings have fun depictions of everything from food to animals to everyday items. We love these ...

Hiroshi Nittono receives funding from The Japan Society for the Promotion of Science (JSPS). This study was supported by JSPS KAKENHI No. 23330217. However, why cute things attract us and how they ...

A fluffy, doe-eyed kitten adorned with a rainbow and a unicorn horn may, at first glance, stir up images of childishness or innocence. However, this cute creature is more powerful than it may first ...

Now in its tenth year, the three-day festival is a place for J-fashion enthusiasts to socialise, show off their outfits and get inspiration for future looks Ten years after it started in 2010, the ...

“I don’t think it’s to appear to be healthy, it’s purely a style statement,” Tokyo-based French fashion designer Julien David said of activewear’s rise in the country. “The biggest shift in Kawaii is ...

This adorable kawaii inspired body paint transformation is designed to spread positive vibes and creativity. Watch the ...

Editor’s Note: Joshua Paul Dale is a professor at Tokyo Gakugei University. He is co-editor of “The Aesthetics and Affects of Cuteness”, and the editor of “Cute Studies,” a special issue of the East ...

KimoKawaii is Conroe’s only anime convention — and it’s anything but ordinary. Blending “creepy” and “cute,” the annual event celebrates anime, cosplay, and Japanese pop culture with a fashion show, ...

It’s no secret that Japan is seriously into cuteness. Accordingly, in most situations, deeming something kawaii, or cute, is seen as high praise. This is especially true when it comes to women.