Almost 100 years after General Motors co-founder William Durant debuted the logo, the Chevrolet bowtie is perhaps the most identifiable mark in GM’s bevy of brands. Thing is, it seems there is no real ...

Unless you're a real grease monkey or a die-hard fan of Chevrolet cars, you may not know that the now-famous logo for the American car brand is actually referred to as a "bowtie." Others call it a ...

Chevrolets for 100 years -- all 215 million of them -- have come dressed in a bowtie. The bowtie is what General Motors calls its Chevy logo, just like Ford's corporate emblem is known as the Oval.

Chevrolet has unveiled the sixth generation of its bowtie logo, and the update is deliberately understated. The most visible change is color. The traditional gold finish is out, replaced by black. The ...

After being around one hundred years, and being graced on some 215 million (!) vehicles, the Chevrolet bowtie remains an enigma. When Chevrolet co-founder William C. Durant first introduced the ...

Remember the 1962 Chevrolet E-10 Concept from the 2019 SEMA Show? The one-off truck with Bolt EV components imagines the future of hot rodding, but more importantly, its illuminated front bowtie ...

What is gold, in the shape of a bowtie, and is adorned in silver trim? If you guessed theChevroletautomobile manufacturer's logo you are correct. If you didn't, we're shocked. Celebrating its 100th ...

Chevrolet is making one of its boldest visual changes in years, even if many fans may not notice it at first glance. The iconic gold bowtie badge that has represented the brand for generations is ...

It’s been around for one hundred years, but its origins are still a little shrouded in mystery. Since it was first rolled out in 1913 on a 1914 Chevy, the iconic Chevrolet “bowtie” logo has adorned ...

The Chevrolet bowtie is celebrating its 100th anniversary this year, with the American automaker launching 25 products to sport the iconic emblem. The bowtie has been outfitted on 215-million ...