Angela Palo is COO of Pinnacle Financial Services, a leading National Medicare Brokerage, and member of the NABIP Medicare FMO Council. For several years, I was the compliance officer at my agency. It ...

Marketing practices have caused CMS to put rules in place to curb deceptive or inaccurate ads. Medicare Advantage (MA) marketing has come under scrutiny for unscrupulous tactics, but where exactly is ...

Medicare Advantage plans, brace for a major change ahead in marketing enforcement. Your TV, print and digital ads — already monitored by “secret shoppers” and targeted for fines — will be subject to ...

The Biden administration is once again cracking down on Medicare Advantage (MA) marketing tactics with new guidelines to promote healthy competition in the market and impose limits on plans' payments ...

Marketers know that adults 65+ spend about a third of their waking day, almost six hours, watching broadcast TV. During Medicare’s open enrollment season in the fall, they aired commercial after ...

Seniors are forced to navigate a convoluted Medicare Advantage (MA) landscape for healthcare coverage, often only to be denied care, experts told legislators during a Senate Finance Committee hearing ...

The Centers for Medicare and Medicaid Services proposed a new rule Monday that aims to ensure fair competition among Medicare Advantage plans by preventing excessive compensation to agents and brokers ...

Competition is heating up in the Medicare Advantage (MA) space. There are more players, more plans and more patients than ever—all putting pressure on marketing teams to connect with beneficiaries and ...

The American Hospital Association (AHA) and Better Medicare Alliance (BMA) both support the agency's effort to improve Medicare Advantage (MA). In an attempt to reform MA, CMS released a proposed rule ...