Is virtual reality the next big thing? If so, what can we do about it now? “Predictions are hard, especially about the future" (a quote attributed to both Yogi Berra and a physicist, Niels Bohr). More ...

The first time I watched virtual reality, I knew that it was going to become an incredibly powerful medium for doing good. At Matter Unlimited, we're in the business of doing good by amplifying the ...

GUILDFORD, England — Do you ever wish you could be in two places at once? Thanks to digital technology, you actually can, and scientists have just discovered that your virtual self is making decisions ...

A company best known for running shoes and sportswear wants to get people moving again—and it thinks virtual reality could be a way to do that. Video gaming’s presence in Tokyo caught the eye of one ...

Extended-reality (XR) like digital overlays, 3D web design, and gamified experiences are already improving customer engagement. But we’re only at the beginning. It wasn’t long ago that XR seemed like ...

For brands tired of shoppers seeing their products as static offerings on store shelves, augmented reality has become a tempting marketing tool. Research suggests that these phone-based visual ...

Marketing Tech’s editor has more than a decade of editorial experience spanning computing, performance marketing and, currently, enterprise digital strategy. Simon’s career began in print, where he ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

When I first started teaching online nearly 20 years ago, everything was done through Outlook. No learning management system. No Zoom. No interactive tools. If you wanted to make something visual, you ...