One standout panel, “Brand as Multiplier: Why We Need to Rethink Brand vs. Performance,” brought together industry experts from WARC, BERA.ai, and System1, who stressed the need to reintegrate ...

Adverts that feature people with a disability greatly enhance consumer attitudes towards brands and their products, according ...

As part of the trend, brands are showing how they would advertise to millennial and Gen Z audiences, with the latter ...

This year, numerous publications (including AdExchanger) have reported stagnation in the gaming segment of the advertising ecosystem. These reports reference recent studies by the IAB and WARC/Dentsu, ...

The brands that stand out in a competitive environment tend to do so by noticing which shifts are actually changing customer behavior, then building around those shifts in a way ...

In 2011, the Cannes Lions International Advertising Festival changed its name to the Cannes Lions International Festival of Creativity due to, according to organizers, the evolution of the industry.

Trendos, an AI search visibility platform that helps brands monitor how they appear across large language models, today ...

Without a clear strategy, it is difficult for a brand to become an industry leader. Defining the core mission and building an ...

Everyone loves to hate social media right now, as feeds have become “polluted” with addictive, short-form content and AI slop ...

Every so often my many interests (fashion, fitness, influencer marketing) all intersect into one perfect story, and such is the case with the incredible success of Halara. If you have spent any time ...

World Cup beverage marketing is reshaping how brands reach fans, drive ROI and turn the 2026 FIFA World Cup into a $10.5 Billion global growth opportunity.

Anghami has picked Elie Chammas for the role of Head of Advertising & Brand Studios at the Arab-first audio media platform. Chammas brings more than 16 years of experience to the role, with a career ...