Everybody knows BMW for the sort of cars they build, but did you know that you can also get your hands on a BMW-branded bicycle? Yup, moreover, they're even hitting the e-bike sector of the market.
It's not uncommon these days for carmakers, even the ones of the premium variety, to venture into the world of bicycles. After all, there's money to be made there as well, so why not take the chance?
The BMW Group has handed over the first vehicle to the London Organising Committee of the Olympic Games (LOCOG) to support the 2012 Games – and it’s a bicycle. Global Sales and Marketing Director for ...
BMW opened its first store for its i sub-brand recently on Park Lane in London, perhaps proving the project lives on despite the automaker mulling a contingency plan since EVs haven’t quite taken off ...
is a deputy editor and Verge co-founder with a passion for human-centric cities, e-bikes, and life as a digital nomad. He’s been a tech journalist for 20 years. BMW recently showed off not one, but ...
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