Low response rates, unattributed feedback and less than useful reports make B2B customer satisfaction surveys a difficult proposition when, in reality, they should be a goldmine for your company. This ...

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

New Study from OneScreen.ai Exposes "Perception Lag" as Mid-Market Firms Lead the Charge in Measurable Out-of-Home ...

Navigating the intricacies of B2B operations and maintaining a high-level customer experience can be quite a challenge, especially when confronted with budget constraints. However, a thorough ...

Human expertise essential. AI cannot replace the trust, collaboration and human-led decision-making crucial in B2B customer experiences. AI enhances, doesn’t replace. AI offers powerful real-time data ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

Leading marketing industry publication Search Engine Land recently announced that Blackbird PPC, an independent performance ...

ON24, the leading customer engagement platform for B2B sales and marketing, has been recognized as a top provider in the ...

CX and CSAT can be just as important for B2B or industrial sales. After all, you're dealing with people here, too. Here’s why it all matters. If you read my columns here, you’ll note I focus a lot on ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The B2B buying landscape has undergone a dramatic transformation in recent years. Advances ...

Pipedrive, the easy and effective CRM for small businesses, today announced it has received the 2025 Power Partner Award from Inc., the leading media brand and playbook for entrepreneurs and business ...

Opinions expressed by Entrepreneur contributors are their own. During the past couple of years, we’ve all had a front-row seat at the B2B digital transformation, and it has become clear that great B2B ...