Can a body spray be the key to world peace? It may sound unlikely, but that’s what Axe is suggesting with its Super Bowl ad touting its new fragrance, Peace, which will roll out along the brand’s ...
New Product Line and Campaign Launch with Super Bowl Kickoff ENGLEWOOD CLIFFS, N.J.--(BUSINESS WIRE)--Today AXE introduces AXE Peace, both a new line of products and a ground-breaking campaign to ...
One of the most anticipated aspects of the Super Bowl for not football fans and fanatics of the sport alike is what goes on during television timeouts. Every year, the Super Bowl commercials are among ...
The Premise: Leaders in North Korea and Iran are among the troubled nations alluded to in this tense sequence of events — an advancing tank, a military march, a soldier with a machine gun. The ...
There is nothing like a good, hot Indian summer to put the focus on deodorants. 2014 has seen the battle between Axe and Old Spice take on an unpredicted turn. While Axe aspired to the noble and ...
Axe Body Spray is returning to the Super Bowl, and they've made a change to their typical commercial strategy. You've seen many an Axe spot over the years, and there's a consistent message: guy gets ...
The YouTube video, which promotes the brand's new line of body spray AXE Peace, has recorded 2.8 million views. It seems real life does sometimes imitate reel life! AXE, the cult body spray brand from ...
Fragrance company Axe has built a grooming products empire by buddying up with bros. Their ads are well known for their sexual humor and exaggerated scenarios that play into male fantasies. Perhaps ...
Editor's note: This article originally appeared in Engage:Men on Sept. 8, 2014. There is nothing like a good, hot Indian summer to put the focus on deodorants. 2014 has seen the battle between Axe and ...
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