The virtual and augmented reality in healthcare market was valued at $2.5 billion in 2023 and is estimated to reach $14.9 ...

Restaurants looking to stand out in a crowded market may want to consider augmented reality.

The next wave of consumer tech will move towards intent-based interactions rather than relying on taps and swipes. Augmented reality glasses are expected to revolutionize content consumption in the ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

Despite a burst of popularity during the COVID-19 pandemic, the AR/VR industry now seems adrift as companies try to decide ...

Restaurants looking for new ways to engage and inform customers may benefit from incorporating augmented reality (AR) technology into their menus, according to new research from Washington State ...

Restaurants are always searching for new ways to attract customers and stand out from competitors. A new study suggests that augmented reality (AR) menus—menus that use smartphone technology to show ...

UW-River Falls' Humane Handling Institute is the first in the U U.S. to use augmented reality goggles, allowing handlers to ...