The virtual and augmented reality in healthcare market was valued at $2.5 billion in 2023 and is estimated to reach $14.9 ...

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

Restaurants looking to stand out in a crowded market may want to consider augmented reality.

LAS VEGAS, NEVADA - JANUARY 04: TCL Mobile Chief Marketing Officer Stefan Streit wears a pair of TCL RayNeo X2 augmented reality (AR) glasses as he speaks at a TCL press event at CES 2023 at the ...

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Global 3D and AR Advertising Market Size Set to Expand at Significant CAGR of 8.25% During 2024-2030 Global 3D and AR Advertising Market is thriving due to digitalization, technology adoption, ...

Apple has spent years building toward augmented reality hardware, but the company has yet to confirm any standalone AR glasses product or a specific launch timeline. While industry speculation has ...

WJZ launched its new AR/VR studio, an augmented reality and virtual reality set that transforms the way it delivers content.

Augmented Reality (AR) is no longer a novelty. It’s a strategic force reshaping how consumers discover, evaluate and purchase products. AR bridges digital and physical retail in ways that drive ...

Despite a burst of popularity during the COVID-19 pandemic, the AR/VR industry now seems adrift as companies try to decide ...

A new publication DOI 10.29026/oes.2026.250031, discusses an integrated metasurface-freeform system enabled multi-focal ...