It's that time of year again, skiers, when our favorite brands are quietly dropping their fresh lineups for the upcoming ski season. Last week, 4FRNT released a new ski called the Sinister, and this ...

Plus 7 other insane Memorial Day deals for skiers.

How would you design your dream ski? Here’s what went into the production of Atomic’s Backland 109 backcountry touring skis. As skiers, we make choices everyday. Should I get up early for first tracks ...

View post: It's Summer, Have You Prepped Your Backcountry Ski Gear? When Chris Benchetler and Atomic released the very first Bent Chetler, his pro model ski, the year was 2007 and he was 21 years old.

THE EXPERIMENT: Turn a snowboarder (me) into a skier and be skiing well enough just two weeks after starting to be able to participate in the 24 Hours of Sunlight, a first-of-its-kind race in which ...

If you want to understand what makes Atomic such a unique and innovative force in the ski world, you have to go to where it all started. So, this past winter, that’s what we did. As part of its 70th ...

Powder aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Despite the name of this magazine, we’ll admit that we can’t all ski ...

By 1988, the Atomic Powder Magic was born, becoming the first widely available fat ski. At 115mm underfoot, some taper in the tail, and with much shorter sizes than the 210 cm skis of the day, it didn ...

The U.S. Consumer Product Safety Commission, in cooperation with Atomic Skis GmbH, of Austri, have announced a voluntary recall of the Alpine Ski Bindings. Affecting about 125,000 units (an additional ...

Typically skis are chosen based on performance and not for the graphics, but that philosophy could change if you are a skier and also a Grateful Dead fan. Atomic collaborated with the Grateful Dead on ...